ADCONVERT
DEMO · Illustrative data only
Northwind Demo · Cross-Platform
2 channels merged · last 12 months.
Total spend
$384,956
Impressions
21,018,137
Clicks
633,395
Blended CTR
3.01%
Blended CPC
$0.61
Leads
36,671
Conv. rate
5.79%
Blended CPL
$10
Leads by platform
Marketing Pipeline
DEMO · Sample qualification stages · Selected date range
Clicks
633,395
Leads
36,671
MQLs
9,344
SQLs
5,762
Overall conversion rate0.91%
MQL and SQL counts are illustrative; clicks and leads use the staged account data.
Channel summary
| Channel | Spend ↓ | Impr | Clicks | CTR | CPC | Leads | Conv % | CPL |
|---|---|---|---|---|---|---|---|---|
| Facebook AdsNorthwind Demo Social | $192,785 | 10,491,585 | 317,213 | 3.02% | $0.61 | 18,210 | 5.74% | $11 |
| Google AdsNorthwind Demo Ads | $192,171 | 10,526,552 | 316,182 | 3.00% | $0.61 | 18,461 | 5.84% | $10 |
Spend share by channel
Account Trends
Last 12 months of stored performance, aggregated by day, week or month.
What the trend says
Latest month spend is -71.0% vs the trailing average
$9,367 against a $32,341 trailing month average — budget may be under-delivering; check limited-by-budget campaigns.
Next actions
Efficiency is holding — increase budget in 15–20% steps on the best performing campaigns and re-check this trend next month.
Spend · monthly
$9,367
Clicks · monthly
16,356
Impressions · monthly
519,373
Conversions · monthly
963
Avg CPC · monthly
$0.57
CTR · monthly
3.15%
Cost / conversion · monthly
$10