ADCONVERT
DEMO · Illustrative data only
Lumora Demo · Cross-Platform
2 channels merged · last 12 months.
Purchases count completed sales only. Add-to-cart, checkout starts, chat, e-mail and other non-sale events are shown separately as all conversion events.
Total spend
$388,842
Impressions
21,378,130
Clicks
636,680
Blended CTR
2.98%
Blended CPC
$0.61
Purchases
36,696
Conv. rate
5.76%
Blended CPA
$11
All conversion events
36,696
Revenue
$2,743,398
ROAS
7.06x
AOV
$75
Purchases by platform
Marketing Pipeline
DEMO · Sample qualification stages · Selected date range
Clicks
636,680
Added to cart
102,749
Checkout started
58,714
Purchases
36,696
Overall conversion rate5.76%
Cart and checkout counts are illustrative; clicks and purchases use the staged account data.
Channel summary
| Channel | Spend ↓ | Impr | Clicks | CTR | CPC | Purchases | Conv % | CPA |
|---|---|---|---|---|---|---|---|---|
| Google AdsLumora Demo Store | $194,688 | 10,705,995 | 319,182 | 2.98% | $0.61 | 18,583 | 5.82% | $10 |
| Facebook AdsLumora Demo Shop | $194,154 | 10,672,135 | 317,498 | 2.98% | $0.61 | 18,113 | 5.70% | $11 |
Spend share by channel
Account Trends
Last 12 months of stored performance, aggregated by day, week or month.
What the trend says
Latest month spend is -71.1% vs the trailing average
$9,416 against a $32,532 trailing month average — budget may be under-delivering; check limited-by-budget campaigns.
Next actions
Cut the bottom-decile spend by cost/conversion, then reallocate that budget into the segments improving CPA in the Campaigns and Products tabs.
Spend · monthly
$9,416
Clicks · monthly
16,187
Impressions · monthly
528,636
Conversions · monthly
895
Avg CPC · monthly
$0.58
CTR · monthly
3.06%
Cost / conversion · monthly
$11